Job Opening
Digital Marketing Manager
Location:
Oak Park/River Forest
Terms:
Part Time
About us:
North & Madison is a boutique interior design firm based in Oak Park and River Forest, Illinois. We provide interior design and styling services to Chicagoland and beyond to fit all types of styles and budgets. Whether the client is looking to refresh their decor, or building their dream home, we provide the solution that is right for them.
About the role:
As the Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies to enhance brand awareness, drive traffic to our platforms, and ultimately increase client acquisition as well as introduce new products and services.. You will collaborate closely with the team to ensure our digital presence aligns with our brand identity and business objectives. This position will report to the co-founders of the company.
Responsibilities:
● Develop Digital Marketing Strategies: Create comprehensive digital marketing strategies that align with business goals and target audience demographics.
● Social Media Management: Oversee all social media channels, including regular content creation, scheduling, and community engagement to foster brand loyalty, increase visibility and following.
● Content Marketing: Develop engaging content across various platforms (Social, newsletters, videos) that showcases our work and elevates our overall content and presence in the industry. Coordinate all photoshoots and filming of content.
● SEO and SEM Management: Optimize website content and manage paid search campaigns to improve search engine rankings and drive qualified traffic.
● Email Marketing Campaigns: Design and execute email marketing campaigns that nurture leads and encourage repeat business.
● Digital Marketing Materials: Design and update all marketing materials to ensure brand standards are carried through all outgoing messaging.
● Analytics and Reporting: Monitor and analyze digital marketing performance metrics, providing regular reports and insights to optimize strategies and ROI.
● Budget Management: Responsible for the digital marketing budget allocation, ensuring efficient use of resources and cost-effective campaigns.
Candidate requirements:
● Proven Experience: Minimum 2 years of experience in digital marketing roles, preferably within the interior design, luxury goods, or creative industries.
● Strategic Thinker: Ability to develop and execute innovative digital marketing strategies that align with brand objectives and industry trends.
● Analytical Skills: Proficiency in Google Analytics, SEO tools, and social media platform analytics to track performance and make data-driven decisions.
● Creative Content Development: Strong copywriting and creative skills to develop compelling content that connects with our target audience. Photo/video equipment a plus!
● Team Collaboration: Experience managing a team and coordinating shoot days, schedules and timelines.
● Education: Bachelor’s degree in Marketing, Communications, or a related field. Additional certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
Contact us to apply
To apply please send your resume to Jeanette Fair at info@northandmadison.com
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.